The gymnasium business has lengthy been a spot the place ardour comes collectively, however enterprise technique typically falls brief. With a purpose to succeed as a gymnasium proprietor, it requires greater than an understanding of units, reps and gear, it requires a far deeper understanding of have interaction members, whereas delivering worth. In an effort to unite the gym community, a brand new occasion referred to as GymCon has been created, and pleasure is already constructing.
GymCon 2023 is a three-day occasion that may collect health insiders, enterprise specialists, celebrites, and gymnasium house owners from throughout with the intent on sharing key success methods. The occasion is going down on Might 4-6 in Orlando, Florida, and it’s being organized by Fitness center Launch, a revered group that helps gymnasium house owners maximize their potential by means of distant teaching. Their CEO, Cale Owen, feels it is a exceptional alternative that’s coming at an important time.
“It will assist unbiased gymnasium house owners in addition to gymnasium franchisees be taught precisely construct one million greenback or extra gymnasium in three days,” mentioned Owen, who will likely be talking about this from firsthand expertise. The previous baseball participant transitioned to the gymnasium business, finally opening one among his personal in St. Augustine, Florida. After two profitable years, Owen found Fitness center Launch and labored his manner up the ladder to his present place as CEO.
“I began as a consumer in 2017, and so they modified the trajectory of the gymnasium and the trajectory of my life. I got here on as a decrease finish gross sales man in 2018,” he recalled. “My spouse was within the gymnasium as effectively, so she was in a position to run it day-to-day, and I used to be all in on serving to gymnasium house owners.”
Between Owen’s private expertise as a gymnasium proprietor and his work with Fitness center Launch, his fingerprints will be seen on many profitable unbiased and company franchise gyms. One mistake he helps others keep away from is falling for the idea that “if I construct it, they are going to come.” Going it alone simply based mostly on a ardour for health is usually a unhealthy technique, and Owen is aware of this firsthand.
“It’s the most important lie within the business. There are individuals like myself and others which have already paid the ignorance tax. Fitness center Launch can present the shortcuts and steering to bypass all of the ache and struggling that many gymnasium house owners have gone by means of to have the ability to attain their goals.”
Even with the success he’s seen within the two years since he took the helm, he noticed potential to succeed in much more individuals and make an even bigger impression. Thus, the idea for GymCon was born.
“We need to give individuals the chance in three days to know precisely what they should do inside their enterprise, and do it to allow them to go on and construct the gymnasium of their goals.”
GymCon is their first that was organized for the general public. The primary day will give attention to acquisitions, gross sales, and branding. The second day will emphasize operations and crew constructing. Day three will likely be about put your blueprint collectively and apply the knowledge to create a profitable gymnasium enterprise.
Owen and his crew have lined up an all-star group of audio system to share their experience, together with Olympia champion Flex Lewis, MLB legend Alex Rodriguez, Fitness center Launch founders Alex and Leila Hormozi, Fitness center Launch VP Maggie Owen, Jason Phillips of the Dietary Teaching Institute, editor Mike Easter, and Olympia President Dan Solomon.
Solomon not too long ago joined Owen on his “Fitness center Lords” podcast and shared why he felt that is such a priceless alternative for each gymnasium house owners and people within the muscle constructing neighborhood.
“I used to be so glad after I heard about GymLaunch and GymCon. I used to be excited as a result of I’ve been speaking to my crew concerning the disconnect that exists between the stuff we’re doing and the gymnasium world. Let’s face it, the gymnasium world is the place all of it goes down,” mentioned Solomon. “The gymnasium world is the central artery of all the health business.”
As for the aim of GymCon2023, Owen shared that he’s been to conferences which have included numerous “idea and fluff.” He sees the purpose of GymCon to assist attendees get way more worth out of the expertise to allow them to see tangible outcomes, making use of what they be taught.
“Our purpose is to simplify all the things, to offer gymnasium house owners what they should know so that they know precisely what to do. Nobody will depart this convention with questions on what to do to achieve success. They may stroll away realizing precisely what to do, and they’re going to be capable of exit and do it.”
For extra info on GymCon and to safe tickets, go to www.GymCon.com/Orlando-2023 and observe @gymlaunch on Instagram.