Podcasting 101
A podcast is a collection of digital audio information {that a} person can stream or obtain to a private gadget. Whereas some podcasts additionally embrace a video part, most present audio-only episodes. Podcasts are available in quite a lot of codecs, together with a single host sharing their experience, a dialog between a number of hosts, or a conventional interview. The size of podcasts varies broadly, relying on the subject and the host.
Why do you have to begin a podcast? Pete McCall, host of the All About Fitness podcast, wished to supply health training instantly from the highest specialists in train and science to assist counter any misinformation. “As an educator with entry to plenty of different educators, I wished to supply perception into the forms of conversations that we have been having at numerous occasions; a take a look at what prime health educators discover attention-grabbing.” As a well being and train skilled, offering motivation and training in your shoppers may enhance consumer connection and retention, whereas additionally making it doable to succeed in new shoppers.
Seran Glanfield, the proprietor of Spring Three, is aware of how difficult it may be for studio homeowners to construct and develop their companies. She created The Pilates Business podcast to supply insights and ideas for studio homeowners and managers via simply consumable, weekly episodes. Not solely has podcasting been much less time-consuming than writing all of her content material, Seran found one other bonus: “I really feel that I’ve been capable of construct deeper relationships with my present shoppers (they reference my podcast) and I really like that I get to talk with individuals all around the world about health enterprise progress.”
Do you’ve gotten a message to share? Do you need to join with present shoppers or entice new shoppers? Then a podcast could also be an awesome match for you.
Sadie Simpson is the host of the Satisfaction Factor Podcast. She discovered podcasting to be the proper complement to being a private coach and group health teacher. “It’s like a bonus instructional alternative and a manner to hook up with the oldsters I work with as a result of I can refer them to particular episodes to take a look at when sure subjects come up in our classes.”
Creating New Alternatives By way of Podcasting
When the COVID-19 pandemic shut down the world in March 2020, many well being and train professionals struggled with the way to navigate within the health area. McCall used this as a chance to method numerous health trade leaders. “I used to be capable of have conversations with trade leaders like Tricia Murphy Madden, Amy Thompson and Randy Hetrick to supply some insights into how the health panorama would change in response to the pandemic.
Podcasting creates new alternatives to be taught, collaborate and community. “As somebody who has been working as a advisor, having these conversations gave me precious insights on the route of the trade that I may then use as I labored with numerous consumer organizations,” explains McCall.
Simpson skilled comparable benefits and alternatives. “Having a podcast has given me the chance to speak publicly about subjects which are vital to me personally and professionally,” she explains. Podcasting additionally supplied her alternatives to community. “I’ve been capable of join with different professionals: health execs, therapists and dietitians, and have constructed relationships which have offered cross-client referrals and have opened up the door for different enterprise collaborations.”
Podcasting will increase your visibility and credibility and establishes you, the well being and train skilled, as a pacesetter within the trade. For instance, internet hosting a podcast may result in writing for publications, talking engagements and presenting at conferences.
Listed here are three issues to consider earlier than beginning a podcast:
- Determine your purpose: Are you trying to enhance your credibility within the discipline, be taught from others, or community to search out extra talking, writing or different alternatives within the health trade. Take the time to first determine your distinctive viewpoint or area of interest. There is no such thing as a proper reply—solely what’s best for you.
- Resolve in your present kind: Do you need to create a solo present through which you share your experience or would you favor to have a cohost? Do you intend to interview others within the trade, and if that’s the case, how will you attain out to doable company?
- Schedule and plan: Podcasting will be time-consuming relying on the kind of podcast you need to launch, if you’ll be doing it your self or when you have assist. Whatever the format, making a podcast includes content material planning, analysis, outlining and scriptwriting, recording, enhancing, publishing and selling. A podcast will solely develop in the event you’re keen to place within the time and work. As you intend, be life like in regards to the time you’ve gotten obtainable to dedicate to your podcast.
Getting began doesn’t must be sophisticated or costly. When beginning out, use what you’ve gotten and report. You may be taught over time and you’ll enhance with constant follow. As you develop your viewers, plan to spend money on higher-quality tools, akin to a microphone and enhancing software program, as your finances permits. McCall advises sticking with the fundamentals and specializing in growing good content material and having insightful conversations with company.
Podcasting Instruments to Get You Began
Undertaking administration: Asana or Trello
Episode administration: Airtable, Trello or a spreadsheet
Scheduling: Calendly
Recording: Zoom or Riverside.fm
Enhancing: GarageBand or Audacity
Transcription: Descript
Internet hosting: Buzzsprout
Finest finances microphone: Samson Technologies Q2U
For extra data on podcasting, obtain this quick start guide for well being and train professionals.
