Should You Start a Podcast?

Podcasting 101

A podcast is a collection of digital audio recordsdata {that a} person can stream or obtain to a private gadget. Whereas some podcasts additionally embody a video element, most present audio-only episodes. Podcasts are available quite a lot of codecs, together with a single host sharing their experience, a dialog between a number of hosts, or a standard interview. The size of podcasts varies extensively, relying on the subject and the host.

Why do you have to begin a podcast? Pete McCall, host of the All About Fitness podcast, needed to supply health training immediately from the highest specialists in train and science to assist counter any misinformation. “As an educator with entry to a whole lot of different educators, I needed to supply perception into the forms of conversations that we had been having at varied occasions; a take a look at what prime health educators discover fascinating.” As a well being and train skilled, offering motivation and training to your purchasers might enhance consumer connection and retention, whereas additionally making it attainable to achieve new purchasers.

Seran Glanfield, the proprietor of Spring Three, is aware of how difficult it may be for studio homeowners to construct and develop their companies. She created The Pilates Business podcast to supply insights and suggestions for studio homeowners and managers by way of simply consumable, weekly episodes. Not solely has podcasting been much less time-consuming than writing all of her content material, Seran found one other bonus: “I really feel that I’ve been capable of construct deeper relationships with my present purchasers (they reference my podcast) and I like that I get to talk with folks all around the world about health enterprise development.”

Do you’ve got a message to share? Do you need to join with present purchasers or appeal to new purchasers? Then a podcast could also be a terrific match for you.

Sadie Simpson is the host of the Satisfaction Factor Podcast. She discovered podcasting to be the right complement to being a private coach and group health teacher. “It’s like a bonus academic alternative and a means to hook up with the parents I work with as a result of I can refer them to particular episodes to take a look at when sure subjects come up in our classes.”

Creating New Alternatives By Podcasting

When the COVID-19 pandemic shut down the world in March 2020, many well being and train professionals struggled with how one can navigate within the health area. McCall used this as a chance to strategy varied health trade leaders. “I used to be capable of have conversations with trade leaders like Tricia Murphy Madden, Amy Thompson and Randy Hetrick to supply some insights into how the health panorama would change in response to the pandemic.

Podcasting creates new alternatives to study, collaborate and community. “As somebody who has been working as a advisor, having these conversations gave me priceless insights on the course of the trade that I might then use as I labored with varied consumer organizations,” explains McCall.

Simpson skilled related benefits and alternatives. “Having a podcast has given me the chance to speak publicly about subjects which are essential to me personally and professionally,” she explains. Podcasting additionally supplied her alternatives to community. “I’ve been capable of join with different professionals: health professionals, therapists and dietitians, and have constructed relationships which have offered cross-client referrals and have opened up the door for different enterprise collaborations.”

Podcasting will increase your visibility and credibility and establishes you, the well being and train skilled, as a frontrunner within the trade. For instance, internet hosting a podcast might result in writing for publications, talking engagements and presenting at conferences.

Listed below are three issues to consider earlier than beginning a podcast:

  1. Establish your objective: Are you seeking to enhance your credibility within the subject, study from others, or community to search out extra talking, writing or different alternatives within the health trade. Take the time to first determine your distinctive perspective or area of interest. There isn’t any proper reply—solely what’s best for you.
  2. Determine in your present sort: Do you need to create a solo present by which you share your experience or would you like to have a cohost? Do you intend to interview others within the trade, and if that’s the case, how will you attain out to attainable visitors?
  3. Schedule and plan: Podcasting may be time-consuming relying on the kind of podcast you need to launch, if you can be doing it your self or if in case you have assist. Whatever the format, making a podcast includes content material planning, analysis, outlining and scriptwriting, recording, modifying, publishing and selling. A podcast will solely develop in the event you’re keen to place within the time and work. As you intend, be practical concerning the time you’ve got obtainable to dedicate to your podcast.

Getting began doesn’t should be sophisticated or costly. When beginning out, use what you’ve got and file. You may study over time and you’ll enhance with constant apply. As you develop your viewers, plan to put money into higher-quality tools, comparable to a microphone and modifying software program, as your finances permits. McCall advises sticking with the fundamentals and specializing in creating good content material and having insightful conversations with visitors.

Podcasting Instruments to Get You Began

Mission administration: Asana or Trello

Episode administration: Airtable, Trello or a spreadsheet

Scheduling: Calendly

Recording: Zoom or

Modifying: GarageBand or Audacity

Transcription: Descript

Internet hosting: Buzzsprout

Finest finances microphone: Samson Technologies Q2U

For extra info on podcasting, obtain this quick start guide for well being and train professionals.  

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